I started my first business in 1994. I was young, inexperienced and had no idea just how dramatic the roller-coaster of business would be. What I lacked in experience, I made up for with hard work, enthusiasm, grit, and determination. My partners certainly had their hands full because I was also stubborn, perhaps a little hardheaded.
The business expanded rapidly, and we generated $3.3 million (in 2017 dollars) in our first 8 months.
We hired lots of salespeople and created a sales manual for them to have tools, tips, and guidelines at their fingertips. In this article, you will find an excerpt directly out of our original manual. It is as relevant today as it was back in 1994!