An investment strategy that involves buying a stock that appears underpriced by some form of fundamental analysis. The stock may be trading at a discount to the book value or tangible book value, have high dividend yields, have low price-to-earning multiples or have low price-to-book ratios. High-profile proponents of value investing, including Berkshire Hathaway chairman Warren Buffett, who for more than 25 years, has taken the value investing concept even further with a focus on “finding an outstanding company at a sensible price” rather than generic companies at a bargain price.

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