An asset that an individual, team, or business has that they are unaware of or don’t recognize their true value. These assets are not listed on their financial statement or balance sheet and include relationships, customer base, vendors, investors, systems, ideas, know-how, specialized knowledge, marketing strategies, technologies, excess capacity, talent, capability, free time, creativity, written off inventory, custom software, current expenditure, unexplored markets, wasted resources, etc. and ways these assets are valuable to others and can be monetized.
Leadership Advocate | Co-Founder Goldzone Group. I help leaders to master the new rules of leadership for the new economy. Over the past 30 years, I have visited over 500 cities in 54 countries to explore, learn from, and help many of the world’s leading companies, leaders, and luminaries in the fields of science, technology, health, finance, entrepreneurship, and leadership.