A small, profitable segment of an existing market. It is easier for new companies, projects or start-ups to gain a competitive advantage and to dominate their field by focusing on a small market, versus a highly served large market. This is counterintuitive for most people because they think there are more opportunities in large, established markets.
Leadership Advocate and Co-Founder of the Goldzone Group. I help leaders to master the new rules of leadership for the new economy. Over the past 30 years, I have visited over 500 cities in 54 countries to explore, learn from, and help many of the world’s leading companies, leaders, and luminaries in the fields of science, technology, health, finance, entrepreneurship, and leadership.